more than a vibe - It's an experience



What's So Special About I'm HBCU?

Our brand has a two-fold meaning. We're celebrating the legacy of historically black college and universities, while also taking time to honor black culture uniquely. Our designs promote pride, unity and a standard where we celebrate being a part of black history every day.




WEAR IT LIKE YOU MEAN IT!


HERSTORY in the Making

I'm a Change Maker!

SAY IT WITH A SHIRT

let's make a statement

SAY IT LOUD, WEAR IT PROUD!

i'm ready!