more than a vibe - It's an experience
Our brand has a two-fold meaning. We're celebrating the legacy of historically black college and universities, while also taking time to honor black culture uniquely. Our designs promote pride, unity and a standard where we celebrate being a part of black history every day.
WHERE COLLEGE MEETS CULTURE
WEAR IT LIKE YOU MEAN IT!

HERSTORY in the Making
There's no denying change, but this one hit a little bit different, right?
SAY IT WITH A SHIRT
It may not be easy, but it's damn sure worth it! Sometimes you need to wear the inspiration and pass it on to others.


SAY IT LOUD, WEAR IT PROUD!
There's nothing like a hoodie to keep you warm and stylish almost any time of the year.