Our Story


I'm (I AM) HBCU.
Pride in the culture, pride in excellence, pride in history, pride in legacy.

When there's a vision, there's movement. People need something they can relate to ... something that makes a difference. Founded in 2018, I'm HBCU®️ specializes in modern apparel and custom goods celebrating the legacy of historically black colleges and universities while honoring black culture uniquely.

Our designs promote the pride and unity of being a part of black history every day.
While our designs are worn by all races and nationalities, our goal is to immerse ourselves in the culture - all day, everyday. From every corner of the world, let's celebrate YOU.

"I wanted to do something that made an impact beyond our boxes ... something that gave ALL people a sense of pride, not just students. We're not just a vibe ... I'm HBCU®️ is an experience."
~ Creator and Founder Peachi Williams

An extension of the Freshman Fun Box™️ brand.